Design Edge Canada, News, jobs and events for Canada's graphic design industry

TORONTO—Ad agency The BrainStorm Group has used a little humour in response to these gloomy economic times with a full-page ad it ran in The Globe and Mail last month. The ad shows a $40,000 off coupon on all advertising agency fees for its present and potential clients. BrainStorm’s list of customers includes Kenneth Cole, Jones New York and Popeyes Chicken. Bob Froese, president and COO, admits the idea sprung from the Toronto company’s goal to target more clients in the food and beverage industry, a sector known for offering discount coupons.

NEENAH, WI—Neenah Papers and Apple have teamed up for a colour contest called Think Ink: Color Unleashed. They are calling all designers to compete for a chance to win a gift card to upgrade their iPhone to the latest 3G S 16GB model.

VANCOUVER—Branding and design company Subplot Design recently released their new campaign for the Vancouver Recital Society’s 30th anniversary season. The campaign includes designs for a brochure, postcards, banners, concert programs and print ads. This marks the fifth year Subplot has worked with the recital company. However, Subplot partner and creative director Roy White admits this year was the most challenging.

VANCOUVER—Award-winning designer Lisa Chen-Wing has joined DDB Canada’s Vancouver office as art director. After being laid off from her position as art director for Vancouver-based Rethink Communications over a year ago, Chen-Wing freelanced before joining the DDB team this spring.