Tuesday, July 31, 2012
You don’t need to join a design association to succeed
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Mark Busse said design associations want YOU... but you need to be in them for the right reasons.
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You don’t need to join a design association. I suppose it demonstrates the level to which you are committed to your career and community, but so does that tweet you sent to @JessicaHische last week. I’m sure she hasn’t responded because she’s super busy right now. #pleasenoticeme
You don’t need to join a design association. You are young and have huge dreams. You need to focus on discovering yourself, plus your personal blog needs your attention. Being in a room with people who could mentor and inspire you is a waste of time when you could be working on your kitten-themed tumblr. Cute glitter font.
You don’t need to join a design association. These groups can be snobby cliques and you’re way cooler than they are. What will you talk about? What if you bump into that art director you like so much and spill your Negroni all over his awesome black skinny jeans?
You don’t need to join a design association. After all, you’re a young designer with dope computer skills in the Internet age of hyper-connectivity. You just acquired a killer education, have a very pretty portfolio and über-clean website, and you network like a fothermucker.
You don’t need to join a design association. Sure, the economy sucks and there’s more competition than ever before, but you’re a self starter. You’re entrepreneurial! You have The Google. Screw an internship or a ‘junior’ design position — who has time for that? You have Moleskins filled with wicked sketches, big plans and words like “zeitgeist.” You’re good to go.
You don’t need to join a design association. A bunch of letters after your name based on some accreditation status won’t make you stand out against the crowd — wait, what? Hold on now. Yes it will!
If you’re thinking this is all based on unfair Gen Y stereotypes, you’re right. It is unfair. It should be infuriating. So do something about it. Stop whining anonymously on blogs like this and take action.
The industry has changed. Business has changed. The perception of the VALUE of design has never been more muddled. The design industry has never needed an army to stand together more than now.
I get it. I really do. Design associations are part of your parents’ paradigm and I understand completely why a young designer full of piss and vinegar might not see how being a member could result in a professional advantage. It’s easy to access events, information and bargains these days, so those aren’t particularly compelling draws either.
So don’t join a design association for perks or discounts. Don’t expect your local chapter of volunteers to produce consistently awesome events. Don’t show up expecting to show off your portfolio and be offered jobs. In fact, don’t join at all if your motivation is to GET anything. Join your design association to GIVE.
If being employed as a designer is all you seek, then you may never need to join an association. If you wish to achieve significance in your design career, you’ll need to understand we never stop learning. Those who engage fully in their community with the humble attitude of the perpetual student will benefit the most.
Mark Busse is a founding partner and managing director of the Vancouver-based strategy and brand design firm Industrial Brand, a past president of the Society of Graphic Designers of Canada [B.C. Chapter], and a design writer and educator. You can follow him on Twitter at @MarkBusse
- Mark Busse
About Me
Mark Busse|
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Mark Busse is a founding partner and managing director of the Vancouver-based strategy and brand design firm Industrial Brand, a past president of the Society of Graphic Designers of Canada [B.C. Chapter], and a design writer and educator. An avid contributor to his creative community, Busse is a driving force behind such events as Likemind Vancouver, Interesting Vancouver and CreativeMornings/Vancouver. He’s also a passionate cook, food fanatic and co-founder of the popular food blog, Foodists.ca. You can follow him on Twitter at @MarkBusse
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I am a self-taught designer. And while a lot of those with three extra letters beside their name may immediately shove me off as a result of being self-taught, I am extremely proud of my achievements in the four years I've been working in this industry professionally.
I actually looked into joining the RGD, and it was through its guidelines that I got extremely frustrated. "Must have attended an accredited university or college" or "must have been working for 10 years" were line items that would mean I could be taken seriously as a designer.
Everyone's story is different. I have spent countless hours (not yet the 10,000 necessary, I don't think) learning about the history of this industry. Learning about the tools. Following trends and bucking them when I see fit. I've even been lucky enough to win awards. But still, I can't be taken seriously (according to your article and the thoughts of those I've discussed this with) because of my lack of experience and schooling.
I have spoken with various people in the industry about this, including the former president of the AIGA, and they've all had this to say: do good work. That's all that matters. Yes, network and get out there, but ultimately, you need to let the work speak for itself.
So I went so far as to create my own network. I created an organization in my city that has monthly meet-ups for designers. We've organized speaking events. We've helped designers make connections with others. We've found people jobs. All for no fee (except for a few beers purchased at one of our sessions).
I do applaud the dedication and time it takes to become accredited, but I do not think it is the be all end all. I do think mentorship is important. I think networking is important. I know good work is important. But I think, if someone is dedicated enough, that they can make this happen without the three extra letters.
RGDOntario offers to members insight into the industry. You may or may not hear about brochure design for local restaurants while attending Design Thinkers, but you will definitely hear the ins-and-outs of the industry.
I washed out of college due to personal reasons. If I could go back and finish college I would continue on with RGDOntario. not just for the webinars, socials, conferences but for the mentorships it has available.
Think about it, having a seasoned vet giving you words of advice, insight, counselling and critique. You could find people while you're un-associated but would they have the same drive and responsibility for you?
RGDOntario lives for itself yes, but it also keeps the client close to heart too... design for the client, work for growth, live for design.
my two cents
FYI, anybody can attend the exact same conferences and mixers without having a membership.
I have been in this industry for 20 years and I can honestly say the most talented designers do not have or need an RGD accreditation.
In his cuteness Mark is inviting a more serious question that should be broached more seriously than simple hand gestures in our industry. The question begs to be answered, if designers are genuine about their own success.
I've had similar discussions with a few designers starting out. They always ask "what's in it for me" looking for discounts or perks, while missing the point that if they only asked "how can I help & contribute" so many doors of opportunity could open up.
Good self promotion, but the RGD in Ontario isn't doing anything of visible relevance. They hold design thinkers which is too expensive for half of their constituents who happen to be students. The true efficient organizations running are things like Creative Mornings.
Associations are dinosaurs which have gone through decades of neglect and need a reboot if they are going to be relevant in the coming future. I believe the predominant force of students [they have excess free time] would be more willing to contribute to these organizations were they organized. Organized, as in actually effectively doing something instead of surviving purely to sustain themselves and provide pay checks to the executives running the show.
This article relies heavily on sarcasm. As the predominant voice of Canadian designers, it will sway our collective consciousness do be ashamed and discontent with our lives.