Online Extra from Mar/Apr 2007 “How’d they print that?”

Ten tips to great printing

Communicate
Without a doubt, nothing is more important in a designer/printer partnership than communication. Ask questions early and often. Keep your printer informed and demand the same in return.

Plan ahead
Different print jobs can take anywhere from hours to weeks to produce. Be realistic in your expectations. Your printer can help with your production schedule, working backwards from required deadlines.

Timing is everything
Procrastination is expensive in this game. Last minute rushes and changes increase the price. Give yourself the time to “do it right, not twice!”

Be specific
Printing is customized manufacturing – accurate and detailed specifications are crucial. You might be surprised at how seemingly minor details can dramatically impact the price.

Effective file preparation and proofing
Identify who is responsible for the preparation and alteration of the digital files. Obtain colour accurate proofs and assign proofreading responsibility. Then acknowledge and communicate the consequences of proof sign-off to your team members.

Create a digital library
Have your printer assist you with professionally preparing and organizing the digital files for each and every printed item in your organization. Adequate file preparation is comprised of proper file formats, consistent positioning of the logo, and specific text, images, and ink colour for every item. Create an easily accessible digital library by archiving these files with your printer to enable convenient future print runs, be they repeat orders or those requiring modifications.

Learn trade customs
The industry utilizes a common set of generally accepted practices. These “customs” cover issues such as minimum required specifications, file alterations, acceptable quantities and shipping charges. Make it a point to understand them by having your printer explain these customs.

Streamline the procurement process
Give responsibility to a detail-oriented individual within your organization to manage this function. Have them learn the complete catalogue of printed items, including specifications. Enlist your printer’s help in educating this individual. Establish procedures for re-ordering regular items. Define the process and expectations for collaborating on new or proposed print projects.

Print smart
Invest some time upfront quantifying your real needs. Print only what is truly required, aiming for zero waste. Printing masters for recurring items such as stationery and newsletters can improve consistency and lower cost, especially in organizations with frequent higher volume print needs.

Consider paper options
Paper typically comprises about one third of the total cost of a print job. You can significantly impact both print and postage costs by asking your printer about alternative grades and options. Make it a priority to review your print situation. Partnering with the right supplier and addressing the issues discussed will provide invaluable benefit, impact your success level and increase the satisfaction of your print experience.

Supplied by Dan Stevens, partner and vice-president of sales and marketing at Marcam Printers of Toronto, www.marcamprinters.com

Online Extra from Mar/Apr 2007 “Top 10 Pantone colour trends for spring”

CMYK values for Pantone’s top 10 spring colours

Silver Peony
Pantone 12-1206	C:3 M:13 Y:15 K:0
Tarragon
Pantone 15-0326	C:37 M:7 Y:60 K:0
Opal Gray
Pantone 16-3801	C:34 M:21 Y:28 K:0
Golden Apricot
Pantone 14-1041	C:8 M:26 Y:70 K:0
Hollyhock
Pantone 19-2924	C:55 M:97 Y:14 K:3
Green Sheen
Pantone 13-0648	C:13 M:5 Y:15 K:0
Grapemist
Pantone 16-3929	C:57 M:28 Y:1 K:0
Café Crème
Pantone 16-1220	C:19 M:38 Y:45 K:5
Strawberry Ice
Pantone 16-1720	C:1 M:56 Y:29 K:0
Sky Blue
Pantone 14-4318	C:45 M:9 Y:8 K:0

Source: Pantone Spring 2007 Fashion Color Report, www.pantone.com/spring2007