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Forums
New Bell logo
August 11th, 2008
I like the new Bell logo unveiled for the Olympics. It reminds me of the old 1977 Bell logo -- a simple word logotype in sans -- but updated with a more stylish type and setting. There's a good slideshow of the history of Bell logos on the company's site: http://www.bce.ca/en/aboutbce/history/index.php
(Scroll to the bottom of the page to get the slideshow).
Also, congrats to Bell and all agencies involved for successfully keeping the works under wraps until the launch -- quite a feat with so many people involved!
Tags:
Submitted by Doug Bennet on August 11th, 2008.
Where credit is due: Bell agencies are Lg2, Groupe Cossette Communication, Leo Burnett and Zulu Alpha Kilo.
Submitted by C. A. OToole on August 17th, 2008.
The new Bell logo, and the accompanying font, were designed by Ian Brignell.
see ianbrignell.com
Submitted by Louis Fishauf on September 11th, 2008.
I like the new Bell logo as well, but the one detail that I find annoying about the ad campaign is the bold blue "er" in all the ad headlines. Try as I might, I don't get the significance of these two letters, and their prominence seems pretty arbitrary. Can anyone enlighten me on this? There's no mention of the "er" in the excellent review of the new identity at: http://www.identityworks.com/reviews/2008/
From a quick look at Bell's website, it doesn't seem that there's a French-language version of the "er".
Submitted by Doug Bennet on September 18th, 2008.
Regarding Louis Fishauf's comment:
The "er" is a bit of mystERy to this observer... was it just a tie-in with the goofy teaser campaign? I'm underwhelmed. But the logo will long outlive the current campaign. Using the logo as a 3D structure in the TV ads is a simple idea but very well executed. Who knew little people could live inside the counter of an "e"? It's funny how the previous logo looks so dated already, when you see it on trucks and other venues that haven't been updated yet.
Submitted by sandro on September 28th, 2008.
I think the entire launch was week especially print. Nothing really original. The TV spots were probably the best of the bunch. As far as the logo is concerned, there is not really any unique identity that sets it apart from hundreds of logos that look very similar, let alone have any suggestion of Bell and its services. I wonder how much of the creative direction came from client side. I wish I could see some of the other ideas presented. They also overlooked at the fact that the "er" does not translate in French. I would be happy to do a complete redesign!
Sorry-er!