Categories

2005

2006

% change

Total ad spend+

$12.5 billion

$12.5 billion

0

Print ad market share**

41%

40%

-1

Online ad market share*

4.5%

6.4%

1.9

Online ad spend*

$562 million

$801 million

43

Out-of-home ad spend**

$297 million

$316 million

6.4

Magazine ad spend**

$831 million

$851 million

2.4

Newspaper ad spend**

$2.46 billion

$2.55 billion

3.7

Print spending***

$3.5 billion (Jan-Apr)

$3.7 billion (Jan-Apr)

5.7