VICTORIA—Vancouver Island Brewery has unveiled its recently redesigned packaging; its first revamp in five years.

Vancouver Island Brewery's refreshed packaging design

“The primary goal of the packaging redesign is to provide our customers with a distinct and clear vision of Vancouver Island,” says Jennifer Little, Vancouver Island Brewery marketing manager. “I think this design is the most representative of what we are... premium craft beer brewed naturally in the best place on earth.”

Vancouver firm Image-Pac Graphics, which has been working with Vancouver Island Brewery since 1992, designed the packaging. Contact: www.vanislandbrewery.com