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7 January 2009
Spreading the word: design is good for business

TORONTO—In preparation for the tough economic times ahead, the Association of Registered Graphic Designers of Ontario is collecting stories from members about how they've helped clients save money and grow their business.

RGD Ontario is gathering these case studies on behalf of Ontario's Design Industry Advisory Committee for its latest initiative, Design for Tough Times. The DIAC wants to communicate to design buyers and decision makers that even in a slow economy, designers can provide strategic tools to help businesses survive and thrive.

"With the downturn in the economy, design budgets are sure to be cut. But, as clients contemplate how to reinvent their organizations and their business models to survive, designers from all disciplines can provide just the kind of strategic counsel that is most valuable," said RGD Ontario's call to action.

RGD Ontario is asking members to send stories and anecdotes that demonstrate how they were able to help clients profit, even in recessionary times. Contact: www.rgdontario.com


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Anonymous says:
Times must be tough for illustrators...
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