VANCOUVER/TORONTO—Renovations on Canadian Home & Country, a magazine published out of Toronto by Transcontinental Media, have been completed and the results will appear in the February/March 2009 issue, which hits newsstands Jan. 19.

Art director Josephine Woertman and editor Erin McLaughlin helmed the top-to-bottom redesign. “The magazine hasn’t undergone a refresh since September 2002 and we wanted to make a significant statement about the Canadian Home & Country philosophy”, McLaughlin said in a release. “We wanted the new logo and look to really communicate the brand. This logo says everything about home and country – it’s strong, fresh and contemporary, with a fondness for nostalgia.”

For the logo change, the Home & Country team enlisted the services of Tom Brown, founder and creative director of Vancouver-based Tom Brown Art+Design.

The new logo was created with the intention of the giving the magazine a stronger newsstand presence. “The goal was to create a logo that announced itself with more confidence and somehow danced the line between modern interior design style and traditional ‘country’ without being too emphatic one way or the other,” says Brown. “We chose Futura simply because of its classic, modern, mono-line nature and how it made the words ‘HOME’ and ‘COUNTRY’ appear pleasing to the eye. No gimmicks and no play toward saying too much with the two distinctly different words. We blunted off the ‘M’ in home and the ‘N’ in country and did some refining to a few other characters but that was about all we had to do to the final chosen logo.” Contact: www.canadianhomeandcountry.com; www.tbad.ca