TORONTO—GJP Advertising has been named agency of record for Carlsberg Canada. GJP will be responsible for Carlsberg’s advertising and media initiatives.

"Carlsberg Canada was looking for an agency that we could truly call a partner. We have great momentum going into 2009 and feel that GJP provides us with the best option to succeed,” said Preben Ganzhorn, Carlsberg Canada director of marketing, in a released statement.

Carlsberg and GJP are currently working together on a new campaign that will launch this spring.

“We are very excited to be partnering with Carlsberg,” said John Yorke, managing partner of GJP, in the same press release. “They have a great portfolio of premium brands that are gaining popularity in Canada. Most importantly, they have a great understanding of how the world of marketing is changing and that there is a need for more contagious advertising.” Contact: www.gjpadvertising.com