TORONTO—JAR Creative, which specializes in the luxury hospitality industry, has signed a one-year retainer with the InterContinental Toronto Hotel on Front Street in Toronto.

InterContinental’s objectives mostly revolve around brand awareness and Yola Marhsall, the hotel’s director of sales and marketing, cites JAR’s expertise in online marketing as an important component of the deal. Social networks and contests and promotions will play a major role in JAR’s marketing efforts, according to a press release.

“It’s so important to differentiate yourself in the hotel industry – A lot of hotels are caught in a commodity trap. It can be very competitive and that’s why JAR Creative constantly explores new innovative strategies," says Jeremy Robinson, CEO for JAR Creative. Contact: www.jarcreative.com