TORONTO/SOUTH AFRICA- The University of Calgary has contracted AmoebaCorp to help with the strategic positioning and communication planning of its student recruitment programs. AmoebaCorp has just finished a round of meetings with the school and will design view books, pamphlets and guidance counselor material as part of the project.
 

“We are doing a fair bit of work right now in terms of determining what else they can do to differentiate themselves,” said Mickey Richardson, co-creative director and partner of AmoebaCorp. “A lot of this could ladder-up into initiatives beyond pure recruitment to where it is retention or sort of building evangelists for the university.”

AmoebaCorp secured the contract a month ago through a request for proposal from the university. Richardson said there was some tough competition, with numerous design firms in Alberta and Vancouver submitting proposals.

AmoebaCorp also recently redesign for Cape Town, South Africa-based digital marketers, Acceleration Media.

“They [Acceleration] have a website that was going stale and they needed something their sales team could leverage.” said Rick Amaral, senior designer and strategist with AmoebaCorp. “It just looked old and for a forward thinking company with the brand, “Understated Brilliance,” it just wasn’t jiving.”

AmoebaCorp provided the strategic planning of the new website and designed the information hierarchy, navigation and visual queues of the website. Acceleration’s development team then took the framework and applied it. The webpage is easy to navigate, interactive and heavy with flash programming. Amaral said that his team is working with Acceleration to continue to develop the website and “tighten things up,” such as the typefaces, in order to get it ready for the next version.
 
Contacts: http://www.amoebacorp.com/, http://www.ucalgary.ca/, http://www.acceleration.biz/