TORONTO—Healthwinds Health and Wellness Spa has joined forces with David Gray of Boss Print + Creative Services in Toronto to redesign its logo and refresh its brand. Kailee Kline, owner of Healthwinds, says she was looking to “exemplify the quality of service” the spa offers and to reflect the new atmosphere of the spa, which recently relocated from a medical building uptown to a sleek new location in midtown Toronto.

Gray and his team worked with Kline and her staff at Healthwinds to revitalize the brand’s look and create new materials such as a media kit and appointment cards to promote the new location. Gray says he collaborated with Kline to create a timeless logo that reflected the elegance of the spa’s architecture and the quality of the services offered. “Healthwinds’ look is already modern and clean. We wanted to keep the focus on the brand, and create something that wouldn’t take away from that,” says Gray. He is now working on redesigning the spa’s website to showcase the redesigned brand and add features, such as updates, to help clients better connect with the spa. Contact: www.bosspcs.com