TORONTO—Toronto-based Teehan+Lax will pour its digital expertise into a new parternship with Virgin Mobile. The interactive agency will begin its work by refreshing the brand’s website, scheduled to debut this fall.

Toronto-based Juniper Park will serve as lead creative agency for Virgin Mobile while T+L will handle the digital side.

Seven-year-old Teehan+Lax won the contract through an RFP process and partner Geoff Teehan says the two companies fit well with one another. “We’re not focused on looking at what everyone else is doing,” he says. “Virgin takes a similar stance and attitude when it comes to what they’re all about. They really focus on what they think is right for their customers and that’s what we do too.”

T+L has experience in the mobile phone industry, having previously worked on digital campaigns for Telus Mobility. Contact: www.teehanlax.com