CARLSTADT, N.J.—Pantone recently announced the release of its summer 2011 edition of the Pantone View Colour Planner, titled “Symmetry.” The collection showcases seven palettes which explore the idea that by creating products in simple shapes you can emphasize beauty through the use of colour.

“Colour is an intrinsic part of the visual experience and a vital factor in purchasing decisions. To combat these challenging times, it is critical that manufacturers and retailers introduce newness into their assortments and do not overlook the strategic use of colour for their product selection,” said Laurie Pressman, vice president of fashion, home and interiors at Pantone in a press release.

The seven palettes of the Pantone View Colour Planner Summer 2011 are:

Sublime Form: New floral still life. This high-energy portrait concentrates our gaze to admire the beauty of their form and wonder at their confidence of hue: profuse, intense and luminous; amplified color that astonishes.

Programmed: A palette of balance pales. . Tones can take shape in weighty, matte and textured material visions or in smooth, perfect, opaque or translucent surfaces.
Branching: Has the most natural searching quality. Lines and other shapes are permitted complete freedom to roam around in space.

Balance: Our love of gold is balanced by our need for something more sober like the natural tones of clays and ceramics. We love the full impact monochromes of fuchsias and glazed reds, but need the appeasing qualities of warm skin tones.

Focus: Is the way-finding system of color. It rests on monochrome grays with flashes of light like the evening sun on a windy day – each flash a revelation and a brighter color. The color is the main point, like a beacon or siren.

Division: A range of six fundamental dark colors that branch into simple and provocative fruiting bodies. Decorative inkblot abstractions mix near-blacks in patterns that play with the strong physicality of mirrored symmetry.

Complementary: A chromatic concept, color is used to achieve balance and symmetry. Bright colors are modulated so they pacify rather than impact or stand out, by coordinating them with black, white or tertiary and neutral colors.
Contact: Pantone.com