TORONTO—Local graphic and web communications firm New Design Group (NDG) has designed a report for the Ontario Ministry of Health Promotion (MHP), in collaboration with the Youth Engagement Advisory Group (YEAG). YEAG, an organization combining members of The Lung Association, MHP and youth representatives, strives to give a voice to civic-minded young citizens across Canada and promote greater youth involvement in Canadian health affairs.

Titled "Engaging Youth: The Key to a Healthier Ontario," the report raises a broad range of issues — from youth compensation for participation in meetings where adult participants were on payroll to foster greater inclusion and fairness; to a proposed youth-run "mini-grants fund" to aid in launching local projects and initiatives. 

The report was laid out and designed by Elaine Loga, NDG's creative director. The cover is a simple five-tone — orange, cyan and magenta, with black-and-white foreground imagery. Loga selected Fagot Condensed Bold to draw readers’ attention to the titles and headers.

"The goal of the campaign was to create a brand identity that would engage active youth in advocacy work," says NDG's chief executive officer Dmitri Logounov. "We won the open tender contract in 2005 and have been working with youth groups since. Their previous media was designed from scratch and we think they are quite happy with our designs — we have testimonial letters to prove it." 

Colour selection was inspired by a desire to create a call to action, says Logounov. Intense reds combined with black in the body of the document capture youthful rebellion and energy. The core font is Times New Roman, with other "youthful" fonts chosen to reflect the energetic tone of the document, says Loga. Contact: New Design Group