 |
|
Bekhor created the logo and soon-to-launch website for Footcare Place
|
Health care practices aren't often considered to be on the leading edge of design creativity – how many dentists have logos that consist of a smiling molar or happy toothbrush? How many chiropodists are represented by a grinning, anthropomorphic foot? To tackle the redesign of the Footcare Place logo, Bekhor's freelance graphic designer Katie Goodz chose a less conventional approach. Three curving lines, thickest in the middle, suggest the natural curvature of the human heel. The coloration, moving in hue from rich orange to bright yellow, suggests movement and illustrates a foot taking off mid-stride.
"As with most professional practices, which is our core market, this client had developed their initial brand image in-house. It included stock photos and focused on the foot. The previous logo was a coat of arms bearing three words: 'Education, Medicine, Foot Care,' communicating a commitment to excellence," says Bekhor.
"This new brand differentiates itself from competitive brands by way of an abstract logo and tagline that are fresh, contemporary, energetic and full of optimism." Contact: www.bekhor.ca
 | |
| Anonymous says: | |
| Who determines who does or doesn't have 'the credentials' anyway? The 'credentials' police?? ... | |
|
Fontest
Calling all typophiles! Enter our font contest and you could win a prize |
FREE Subscription
January/February 2012 |
||
.jpg)
Sign up now for our free news and jobs email bulletin |
 |
And leave Common out of it. He's a busy man.
As far as this logo goes, I'd say it's an okay start. I'd probably want to work on it a bit more. The arc thing was overdone a bit in the late 90s though.
It can definitely use some adjusted kerning -- the space between the t+c is way too open compared to the space between the a+r, for starters.
I find the orange and yellow colours evoke pain when put in this context. Unless walking on a painful, inflamed heel was what they wanted to represent.
I won't even mention anything about the use of Helvetica (oops, I guess I just did).
Would be good to have a few more visuals to see how it will be applied.
What are you even talking about? The CMS driving a site has absolutely nothing to do with its appearance.
I'm amazed at the venom floating around the comments section of this site. Granted, some (okay, a lot) of the work posted has room for improvement, why does everyone feel compelled to tear it down with such malice?
I think part of the problem comes from the lack of editorial backbone on the part of the Design Edge staff. You guys need to show greater discretion when publishing work. Otherwise this site will continue being exactly what it is now: a showcase for mediocre work (and the torrent of spiteful comments (justified or not) that comes along with it).
Speaking of backbone, this is a comment forum and what makes it interesting (and why people are reading) is that we all can freely voice our opinion ... if we want to say something negative about a piece that we do not like, that is ok. We do live in a democracy.
If you just want to see wonderful work and a bunch of flowery comments about how "cool" a font is, then perhaps you should pick up an awards annual.
if you want to speak about the effectiveness of this brand...
how does the brand identity communicate footcare or rejuvenation with 3 aggressive sharp (poorly drawn) shapes and hot colors?
Softer, friendly graphics and a cooler colour concept would attract customers, not scare them away.
... eesh!