This logo is poorly designed on so many levels, but that is my personal opinion ,,, practically how will it ever reproduce in a single color at a small size? Stokely (like so many other designers) has sold their client a logo that they will not be able to use.

I don't hate the logo but it doesn't seem all that well crafted to me. Maybe I'm nitpicking but I'd prefer if "wordhouse" was vertically centred within the crossbar of the "H". Also, the overlap of the grey/magenta is not centred between 'word" and "house". Finally, I feel like the top and bottom apex of the W would benefit from matching the dimensions of the H. The two letters feel similar but do not match enough for my taste. Of course taste is subjective and this logo has already been presented so take it with a grain of salt.

yes, definitely not crafted or well thought out ... WH????

Marla, as stated in the article if you read it, this logo was created for mainly web and tv. So why would it require single colour?
Also, I agree with the second person's comments. I think that the wordhouse could have even been put under the WH but something throws me off where the d meets the h with that vertical line.

a logo always has to, at some point, work offline ... what if WH was a sponsor in a black and white ad in print or a t-shirt?

This logo has already been successfully reproduced on business cards.

Re: "already been successfully reproduced on business cards". He said produced in B&W not in colour.

I would like to see this logo "successfully reproduced" in print at a small size ... please post a link.

There is no way that this logo would ever register in process colour for a magazine ... I would like to be constructive and say something nice, but I agree with Marla, you have sold the client a logo that is technically flawed and they will eventually have reproduction issues.

It is a common mistake made in these digital times.

Admit it and learn from it -- for your next client.

regardless of the logo, what's bothering me here is the foolish criticism regarding reproduction issues outside of it's primary purposed TV/web application. So the success of the identity is fractured by the case that they MAY one day sponsor an event where there logo MAY need to be printed small + on newsprint???... don't worry, it'll post fine on the online version of the publication. Get with it man, that point is stale.

i like how this looks a bit like a house

i like how it looks like a townhouse

i like how it looks like a townhouse with some words on it

it looks like a semi-detached house ... W-H

you could argue that this logo looks like 2 buildings ...very close together

Yes, indeed. I recon that Stokely may be better at architecture than they are at graphic design.

I wonder if the person who designed the font gets royalty fees for Stokley using it and selling it to a client as original creative. Who has the exclusive rights to this word title mark? Anyone with a Helvetica font library can type out this design. It does not illustrate nor express new multimedia content strategy and copywriting. More like "Brought to you by the letters W and H.

Wow, really? All these post and there are all against it eh!! so I guess the job is done from the point of view of the author, which is to make it memorable. plus I'm very interested in all these design geniuses that comment on this. I'm pretty sure you all are the best of the best. jajaj give me a break...really