As part of the Pop Life exhibition, featured artist Damien Hirst brings his concept art piece on surface appearances and individuality to life with a call for identical twins to become living works of art.

Kaboom created this poster for Damien Hirst's art concept piece

Gatineau’s Kaboom Communications Design was commissioned to design a poster calling for multiple sets of identical twins. 

“We were looking for things in sets of two’s and someone brought up [the card game] Go Fish. Where you are seeking pairs, or twins, it was the perfect visual imagery,” says Mathieu Robin, Kaboom art director.

The poster design was inspired by the pairs card game Go Fish

Trade gothic was the font choice for the poster as it is a straight forward typeface that will not compete with the bright colours and imagery, says Robin. The cyan and magenta were selected to complement the colours used in the Pop Life branding.

After three years serving as the marketing and print media company for the National Gallery of Canada, Kaboom has earned another three-year contract, says Christine Lajoie, Kaboom’s general director.

Contact: blog.kaboom.ca, www.gallery.ca/poplife/twinsSearch.htm