News
18 May 2010
Nurun renovates Home Depot Canada website
TORONTO—Home Depot Canada has partnered with the Toronto office of Nurun, a global design firm, to update its web presence.
Based on an on-going customer satisfaction survey the number one reason for the face-lift was ease of site navigation, says Jim Osborne, Home Depot director of e-commerce. “We wanted there to be a better connection between content and product traffic, so we’ve paired up products with buying guides and DIY projects.”
The orange colour scheme has stayed but the category structures have changed to reflect more of what you are likely to see at a Home Depot store as you browse the aisles, says Osborne.
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Home Depot Canada's new site was timed to launch during peak season
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Based on an on-going customer satisfaction survey the number one reason for the face-lift was ease of site navigation, says Jim Osborne, Home Depot director of e-commerce. “We wanted there to be a better connection between content and product traffic, so we’ve paired up products with buying guides and DIY projects.”
The orange colour scheme has stayed but the category structures have changed to reflect more of what you are likely to see at a Home Depot store as you browse the aisles, says Osborne.
Incorporating the current brand image into the site was easy by playing off the orange with a white palette, says Cameron Thornton, Nurun senior account director.
“We also used the orange more subtly with elements such as horizontal line rules and we wanted to tie in the customer service aspect visually. We did that by using the very identifiable orange aprons,” says Thornton.
The upgrade coincides with the company’s peak season.
Contact: Homedepot.ca, Nurun.com
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The new Home Depot site is very clean. Part of me thinks it's a bit nondescript.