HQvB designed the campaign to get Growers Cider on people's radar

HQvB partner Mark Tawse-Smith says the campaign was created on a small budget with the intention of making a splash in the marketplace. “With the beverage only using all natural ingredients, we thought what better spokespeople for the brand than nudists.”

The campaign, which launched in Ontario this month, consists of billboards, print ads, a Facebook page, washroom advertising in bars and a “Nudify Your Photos” microsite. 

Tawse-Smith says the campaign’s all natural feeling is maintained through the use of VPK Distressed typeface. “The font gives a look of someone painting on wood with a brush,” he says. “The photography gives it a wacky, outdoorsy feeling. We wanted to keep the whole campaign punchy and graphically strong.” Contact: Huxleyquayle.com, Growerscider.com, Growersaunaturale.com