Underline Studio wins big at mag awards

News

8 June 2010

TORONTO—Underline Studio took home several awards at last week's Kenneth R. Wilson and National Magazine Awards.

At the Kenneth R. Wilson Awards, which honours the best in trade magazines, Underline won gold for Best Art Direction of a Complete Issue and a silver for Best Issue for its work with Precedent magazine.

Underline Studio won a Silver National Magazine Award for this magazine cover

Underline Studio won a silver National Magazine Award for best magazine cover

The National Magazine Awards, which awards consumer titles, saw the studio win two silvers in the Art Direction for a Single Magazine Article and Magazine Covers categories for its work on Prefix Photo magazine.

Other design winners at last week's magazine events were:

KRW Awards:

Best Illustration:
Gold: Gérard Dubois
The Business of Climate Change
CAmagazine

Silver: Gérard Dubois
Containing Financial Contagion
CAmagazine

Best Art Direction of a Complete Issue:
Gold: Underline Studio
Fall
Precedent

Silver: Bernadette Gillen
Weathering Climate Change
CAmagazine

Art Direction of an Opening Spread or Complete Feature:
Gold: Peter Zaver
Ballmer’s Battle Plan
Marketing

Silver: Leata Lekushoff
Gold Medal Learning
Professionally Speaking

Best Cover:
Gold: Ally Tripkovic, Peter Zaver
Hire Education
Marketing

Silver: Ally Tripkovic, Peter Zaver
The O’Reilly Factor
Marketing

Best Issue:
Gold: Christian Bellevance, Bernadette Gillen
The Heat is On
CAmagazine

Silver: Melissa Kluger, Underline Studio
The Fall
Precedent

National Magazine Awards:

Best Visual Creator:
Byron Eggenschwiler
Tales from Riverheights Terrace
Swerve

Art Direction for a Single Magazine Article:
Gold: Reanna Evoy
Big Apple Turnover
enRoute

Silver: Underline Studio
Zoe Leonard’s Object-Based Photography
Prefix Photo

Magazine Covers:
Gold: Domenic Macri
Julie Dickson
Report on Business

Silver: Underline Studio
Archival Legacies
Prefix Photo

Illustration:
Gold: Roxanna Bikadoroff
Floating Like the Dead
Vancouver Review

Silver: Leif Parsons
Are we Safe Yet?
The Walrus

Art Direction for an Entire Issue:    
Gold: Janine Vangool    
Issue 1 ‐ Spring 09
Uppercase      

Silver: Anna Minzhulina
Issue 34 ‐ Winter 2009
Maisonneuve

Contact: Underlinestudio.com, Krwawards.ca, Magazine-awards.com

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Comments (11)

1. Adman

8 June 2010 at 12:47 PM

design has to move beyond awards or it will always be seen as a beauty contest by the business community

if these awards were based on real results to the client i.e. a measure increased in sales, then it would mean something... otherwise it is just a superficial recognition based on the subjective tastes of a few judges

ad agencies are always paid better than design studios like Underline because we can come up with more than just pretty design/awards, we can demonstrate to the client that our campaign directly impacted their bottom-line... creative sells, it doesn't just decorate

2. bye bye print

8 June 2010 at 1:07 PM

people, award them all you want... the magazine business is FINISHED...

with millions of free articles/images at your fingertips (desktop, ipad) why PAY for a printed copy and cut down trees, release harmful chemicals into our environment

yes, style-driven designers like Underline love print, but what is best for the planet?

hello future

3. Anonymous

8 June 2010 at 4:36 PM

All these awards shows are mostly political. You win cause you judge them or cause you know someone. For all these design studios, awards are just for creating bigger egos for clients and the designers who create them.

What the client thought of the work and how it helped them is all that matters. Awards are only for the designers who want bigger egos.

4. Hello tomorrow

8 June 2010 at 4:52 PM

I think bye bye needs to get some facts regarding the print industries great strides in environmental sustainable practices and its emergence into online (professionally produced) content, before making such outlandish statements about the magazine industry being finished. They hire real in depth writers, talented artists and designers and seasoned, thoughtful editors, all working collaboratively to create award winning publications. I take it Bye Bye only reads word bytes on twitter.

On environmental responsibility, your iPad, desktop and any other tech gadget is just as harmful to the environment in its manufacture, and in many cases creates a lot of misery when they have reached the end of their life and you throw it away.

I can't read millions of articles and I'm tired of everything being free, you can't sustain a society on marginal incomes and crowd sourced, under payed ignorance. Spend an hour or two with a quality magazine Bye Bye, bet you can't give an hour undivided attention to it without responding to your iPhone.

5. gbc

8 June 2010 at 4:54 PM

A magazine should be readable in any media, whether print or pixel based. There are things to consider for each when designing. CONTENT is KING but STYLE is QUEEN. The two work together to create a great publication.

6. Ben Weeks

8 June 2010 at 7:26 PM

What is best for the planet is the flourishing of the human spirit. It is telling the truth. It is wisdom. It is not greed or fear, it is not the accumulation of money. Our dreams don't have internet access. By observing something and measuring it, we change its environment, skewing our results and destroying objectivity.

I can say, "Underline's poster for me increased my sales and won a d&ad award," which is true-but there are many other factors which worked in conjunction to the poster which contributed to the sales result. One being the internet, my website and customer service.

Funny thing about the internet, it isn't made of trees or ink but magically consumes far more natural resources in the form of billions of computers than a few bits of paper. Funny that you'd both be so quick to attack magazines, design and print on a free design magazine's website. The ultimate irony would be if they printed your comments in the print magazine!

7. Ink in Veins

8 June 2010 at 9:52 PM

dear bye bye print,

Ya ya, nobody wants magazines except the millions of subscribers who still pay for them and recycle them when they are done.

I'm amazed that Apple gets away with its enviro-unfriendly products that don't have replaceable batteries (hello iPod and iPad) and are all bound to end up in landfills after a couple of years, oozing whatever toxic chemicals and minerals are required to make them.

The top causes of deforestation are agriculture, development and mining. Forestry companies actually plant more trees than they use. They have a vested interest in keeping the forest going.

Huge quantities of coal are burned in southern US to power generating stations that keep the Internet server farms going. And those server farms are expanding at a fast rate.

The enviro argument is more nuanced than current discourse suggests. Just saying.

8. Anonymous

9 June 2010 at 11:19 AM

tomorrow, you sound like you are trying to hold on to yesterday... let it go ...Spend an hour or two with a quality magazine? that is full of ads and recycled, useless content? no thanks. There is a reason that newspapers are falling like trees ...and only a few like you are still trying to hang on to the romantic tactile magazine experience... b.s.

I agree with bye bye .... bye bye print ... I stopped buying magazines/newspapers years ago

as bandwidth increases, the next generation will not even notice those filled stands

i'm getting ready to say bye bye to cable too... now i can download the few worthwhile programs i want to watch.

bye bye

9. Enlightened

9 June 2010 at 12:46 PM

Hello adman, thanks for enlightening us about the fact that being a meaningless marketing tool has greater moral and aesthetic value than producing great and beautiful work that communicates content effectively. Who knew? Everything can be reasoned, even a narcissistic and meaningless (but well paid) existence.

10. Anonymous

12 June 2010 at 9:51 AM

Are awards shows about ego? of course they are. duh. but awards and recognition can also work as a promo tool. Designers need to move on from awards, Adman? NO industry lives for awards shows more than the Ad industry. They absolutely live for it. Obsessed with it.

11. awardwinning

15 June 2010 at 7:37 PM

there are just too many awards ...that are too easy to win to make them mean anything anymore. every designer/adman is "awardwinning" ... b.s.

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