News
12 July 2010
Zync rebrands Healthcare of Ontario Pension Plan
TORONTO—When Healthcare of Ontario Pension Plan (formerly Hospitals of Ontario Pension Plan) wanted a refresh, it called on Zync. Principal and creative director at Zync, Marko Zonta, says the company has a fairly long relationship with the organization. “When the project came up, they gave us a call to help out.”
HOOPP is also celebrating its 50th anniversary this year and wanted to re-launch with a new look and name that broadens its reach and reflects its service to members, says Zonta. The goal was to create a logo and design that reflected the organization's stability, growth and compassionate nature. “We wanted to create a nurturing look, the idea of the tree came from that.”
Vibrant colours were used in addition to the traditional foliage green to avoid confusion with environmental issues, says Zonta. The font is a modified Gotham, to better reflect and tie in with the tree icon. Contact: Zync.ca, Hoopp.com
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Zync used a vibrant green to avoid confusion with environmental issues
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HOOPP is also celebrating its 50th anniversary this year and wanted to re-launch with a new look and name that broadens its reach and reflects its service to members, says Zonta. The goal was to create a logo and design that reflected the organization's stability, growth and compassionate nature. “We wanted to create a nurturing look, the idea of the tree came from that.”
Vibrant colours were used in addition to the traditional foliage green to avoid confusion with environmental issues, says Zonta. The font is a modified Gotham, to better reflect and tie in with the tree icon. Contact: Zync.ca, Hoopp.com
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Surely we'd be hard pressed to find an environmental cause using the colour green… oh, except 2 posts down in the ad for green bins… oh, and right below that in the ad for Sappi paper…
Because we all know the only way to illustrate growth is by using a tree and the colour green…
Using only one element – the colour green, tree or leaf – is fine but when putting three elements together it does not translate as Health Care Pension Plan, especially when environmentalism is such a hot and strong concept in everybody's mind. It should be more in-depth or they are way too over-thinking.
1. Tree
2. Green
3. Gotham
yet Zinc has the nerve to talk about this as if it is design innovation
“We wanted to create a nurturing look, the idea of the tree came from that.”
The idea of a tree came? fyi, this is not an idea
Designers have to move beyond this kind of PR rhetoric about expected work... if we are ever to be taken seriously
Zinc might have had a reason for overdoing the growth theme, but in the end, the public will be confused at first glance and assume HOOPP has something to do with being 'green' ...sometimes a rebrand can do more harm than good.
what? clearly they failed.