News
19 July 2010
Parcel produces redesign for Entertainment One
TORONTO—Parcel Design has unveiled a new look for entertainment group Entertainment One (eOne), which both simplifies its look and readies the company for its launch on the London Stock Exchange.
Parcel art director Russell Gibbs says eOne’s previous identity had been done only a year and a half ago but had many gradients, which made it difficult to work with. “The company came to us because they wanted something simplier,” says Gibbs. “The logo we created can be changed through various formats to work differently.”
Blue was kept in the logo to aid in brand recognition, says Gibbs. The typeface is a modified Chalet, with some of the characters – specifically the ‘e’ – rounded to help with legibility. According to Parcel, the rounded customization improves the typeface's legibility in small and challenging applications such as DVD spines and black and white newspaper ads. Contact: Parceldesign.com, E1entertainment.com
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The new eOne logo (right) is used across various platforms from print to movie screens
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Parcel art director Russell Gibbs says eOne’s previous identity had been done only a year and a half ago but had many gradients, which made it difficult to work with. “The company came to us because they wanted something simplier,” says Gibbs. “The logo we created can be changed through various formats to work differently.”
Blue was kept in the logo to aid in brand recognition, says Gibbs. The typeface is a modified Chalet, with some of the characters – specifically the ‘e’ – rounded to help with legibility. According to Parcel, the rounded customization improves the typeface's legibility in small and challenging applications such as DVD spines and black and white newspaper ads. Contact: Parceldesign.com, E1entertainment.com
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the naming level is not clear here though i.e. do we type the name
- eone?
- eOne?
- entertainmentone?
- Entertainment One?
E1 makes it easy (but perhaps there were legal reasons for moving away from this)
also the website does not look like the new brand... the new logo is just dropped into the corner.
probably not Parcel's fault... but the client should know that if you are going to launch a new brand... launch it right... your website should match
Looks like a junior designer in the company created it.
The fact that this has been considered "newsworthy" - what does that say about Canadian design?
I'm very concerned...
The new logo conveys none of this. It's generic, timid and will age poorly. Looks like the logo for an upstart phone company.
...And you know you've got a disaster on your hands when your confusing new logo makes it difficult for people to successfully Google your name. Eone? E One?
Was the old logo full of personality? Sure, I'll give you that. But to say that "more" personality = the "correct" personality or to assume that the old logo was communicating what the company hoped for is remarkably naive and certainly an impossible conclusion to come to without sitting down with key decision makers at Entertainment One.
It's these kind of half-informed comments that make designers look bad.