TORONTO—Hope Creative has designed a new promotional booklet for wine accessories shop The Wine Establishment, which aims to put a modern twist on the pamphlet it had been using for over 10 years.



“They had been using a roll-fold brochure, which folded twice and made a pamphlet,” says Michael Hope, creative director of Hope Creative. “I suggested they move to a 5x5-inch booklet and raise the bar a little bit in terms of their overall presentation.”

This change also involved updating the company’s dated photography style, says Hope. Zapfino was chosen to add some class and style to the booklet as an accent font, with Minion as the clean body font. A Bordeaux red was used as the colour in the booklet to match the company’s logo and keep with the wine theme.

Hope, who has been working with The Wine Establishment for over a decade, says they are a great client because they’re very accepting. “They don’t try to design themselves." Contact: Hopecreative.com, Thewineestablishment.com