VANCOUVER—When longtime Blue Sky Creative client, the BC Museum of Mining, rebranded as the Britannia Mine Museum, the design company jumped at the chance to work with the museum again.


Blue Sky Creative’s campaign for the renamed museum calls attention to the enhanced visitor experience of the attraction, says Blue Sky Creative principal Katherine Flett. The campaign includes newspaper and flyer advertisements, billboards and interpretive signs and banners. “We tried to create a campaign that would leap off the page or the side of the road; something consumers would notice out of the thousands of ads they see everyday.”

Colours used in the advertisements are the same tones you would see along the Sea-to-Sky highway where the museum is located. The historical copper tones were used to reflect the Britannia Beach community where it is based.

It was a dream project to work on, says Flett, because of the client’s willingness to trust Blue Sky Creative. “We could not have had the success we did with this campaign if the client didn’t trust us,” she says. “If they didn’t have the bravery to trust us.” Contact: Blueskycreative.ca, Bcmuseumofmining.org