News
8 September 2010
Old logos inspire new CHCH identity
HAMILTON, ONT—Television station CHCH's new identity harkens back to designs from its former years.
Created by CHCH's in-house design team, the station’s new insignia had to be compelling to new viewers and familiar to exisiting ones, says CHCH graphic artist Juan Bonilla. The logo, which consists of circles of colour intersecting eachother, was originally used when the channel switched to a full-colour station.
A refresh of an older logo is what a project requires rather than a completey new look, says Bonilla. “Sometimes there is a radical design that breaks everything apart,” says Bonilla. “But sometimes it makes sense to come back to what people are used to, to what people love.” Contact: Chch.com
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The new station logo for CHCH is a call back to the station's history
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Created by CHCH's in-house design team, the station’s new insignia had to be compelling to new viewers and familiar to exisiting ones, says CHCH graphic artist Juan Bonilla. The logo, which consists of circles of colour intersecting eachother, was originally used when the channel switched to a full-colour station.
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The evolution of the station's logos used in the project presentation
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A refresh of an older logo is what a project requires rather than a completey new look, says Bonilla. “Sometimes there is a radical design that breaks everything apart,” says Bonilla. “But sometimes it makes sense to come back to what people are used to, to what people love.” Contact: Chch.com
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Just wanted to comment, the rebrand was done in-house, as per the article. Paul Sych from Faith did work on the final design of the logo, though, and I did not want to bypass his important contribution.
Thanks,
Juan Bonilla
Graphic Artist, CHCH TV
Weird...
I am no apologizing to Paul. In the interview I had with Design Edge, I mentioned Paul's contribution to the logo design, and the contribution was not mentioned in the article. As a fellow designer, I consider it necessary to give credit where credit is due. That is all.
On the other question, Paul's concept he submitted for the rebrand was also tied in to the coloured circles.
Have a great day everyone, including the "Anonymous" people :). Thanks for the comments.
Juan F. Bonilla
Graphic Artist - CHCH TV