TORONTO—UPDATE: Watt International, an integrated retail agency, is moving to a new location and is rebranding.

As of April 2, Watt's new home will be 590 King St. W., Suite 300, "located in the vibrant, youthful, retail-rich district of King West in downtown Toronto," noted the company.

Vince Guzzi, an executive with Watt, a global agency, said there's been an ongoing discussion whether to stay at Watt's current address at 300 Bayview Ave. in Toronto. "It's been a recurring topic of conversation when the lease comes due," he said. "Frankly, we had way too much space here."


The agency scoped out several spaces before choosing 590 King St. W., with the final selection made with the help of staff, he added. "It's been hard to give up free parking, and that's pretty much what has been keeping us here," he said with a laugh.

The new space is in a "creative hub" and the hope is to attract new talent, said Guzzi, noting the new, smaller space has the capacity for 25 to 30 percent growth. "I think we have three or four [job] postings out there right now."

As for developing the new tagline — 'We are Retail' — the company took itself through the same process it would take a client through, he said. He noted the agency wanted to come up with a line that reflected the 50-year history of the business, but also pointed to innovation.

The new space will show off the updated branding, said Guzzi.

Watt is inviting people to visit its new website "to explore how our new tagline — 'We are retail' — comes to life." [They've posted a catchy little video on the homepage]. The agency adds, "'We are retail' defines the enhanced value we deliver to all our clients and enriches all the exceptionally talented people who are the Watt Brand."