30 April 2012
Coastlines Creative launches new website
Coastlines Creative has changed a lot since 2007, and so it felt it was time its website did as well.
The Vancouver-based design and branding agency Coastlines Creative has unveiled a completely new website; the development began three years ago. This was the first time Coastlines Creative significantly changed its website since its web presence began in 2007.
Designing the website was an entirely in-house job, with a large emphasis on the photography Coastlines Creative uses in its work with clients. Links and tabs only cover a small portion of a webpage with the rest occupied by a large background image.
"We started to do a bit of work in the fashion sector and we really love using our own photography as opposed to stock photography, so we wanted to have a site that showcased the beautiful images and the imagery we work so hard to shoot and incorporate in our promo material," said Byron Dowler, Coastlines principal and creative director.
Originally the website was designed all in Flash but Coastlines felt that wasn't where the industry was heading, so it reconstructed the site all over again in HTML. With plans for a mobile app and additional blog, Coastlines wanted the website to able to be easily expanded upon.
"When we put it together we really tried to be as original as we could and show our own style of creativity," said Dowler. "I think we've now done that and I think it's a nice platform that we can evolve and change, so we can keeping adding onto it."
Over the years Coastlines Creative has expanded its business into an international market, and Dowler said there was need to update the website with the direction the company was taking. "We work in six countries now with quite an international audience, so we really wanted to have something that stood on the world stage and had an agency focus opposed to a graphic design team," he said.
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