TORONTO—Blast Radius, a digital agency in Toronto, has taken digital communication with its clients to the next level.

The agency has launched Pilot, a monthly digital magazine produced in-house by its strategy team (Pilot will feature guest writers in the future). Brian Mitchinson, senior vice president of marketing for Blast Radius, said the publication will help clients know "what's around the corner" as a no-cost benefit to them. Clients requested this service through customer satisfaction surveys, he noted. 


"We have decided to focus on how technology is affecting consumer behaviours," explained Mitchinson about the magazine's content. "For years these effects were constrained by the size of the network; we were connected only via a computer, which in effect, limited how much we could connect to. Today the increasing ubiquity of social media and mobile have sped up and broadened this impact tenfold."

The inaugural edition's theme is focused on "the proliferation of content." A few of the headlines include "Zettabyte Mania" (about the extent of online sharing), "Our love of bits and bytes" (trends that bring people online) and "Instabundance" (the faux-vintage photo trend).

The magazine is Wordpress-based and is sent automatically to clients, but Mitchinson would not disclose how many (as it would potentially reveal how many clients Blast Radius has). "At this point the only plan is to send to our clients," he said when asked if outsiders can subscribe. "This project is in existence because they are looking for answers and we're trying to help."

Check out Pilot here.