News
16 October 2012
In-house design teams expected to grow in near future: report
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TCG/AIGA joint study
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The information, based on a survey of more than 400 AIGA members (all of whom work in-house) shows that 55% of in-house professionals predict the size of their team will grow in the next three to five years, versus only 6% who think it will shrink.
Six in 10 respondents expect their company’s budget for creative services to increase in the same time period, adds the report.
"For a long time, in-house design departments were tucked away in corporations across the country, not spurring much attention or conversation among the wider creative community," reads the report. "But recently the tides have turned, quite dramatically. Now conferences, competitions and events exist just for in-house professionals — and these individuals are playing an increasingly significant role in their companies and the industry at large. In the coming years, this trend will intensify."
The research is part of AIGA's INitiative, a program that supports in-house professionals, and The Creative Team of the Future program, launched by TCG last year.
The AIGA members surveyed are "thought leaders with extensive corporate work experience," and the findings are relevant to Canada, said a survey spokesperson.
To read more about the research and download a copy of the report, click here.
Earlier this year, the RGD hosted an In-House Design Forum to discuss the challenges and opportunities in the in-house design sector. Employers looking to hire in-house designers are also looking for those with "soft skills" who can present ideas effectively, said a forum panelist.
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You sound like you're in a great head space, I love that in young designers.
All I'm saying, no matter where you work, don't limit yourself and don't ever stop growing your skills. Be as great as you want to be, no matter where you work. Good luck!
For myself in particular, the best thing I take away is the feeling of being part of a larger entity, a cause that is separate from design, but great in its own way (in my experience, it's been working to support healthcare). I see my design interact in the field, where it communicates to staff and patients. I come to understand the hardships and difficulties that face my clients (for example, a nurse educator trying to simplify exercies for an illustration) and am better able to provide creative solutions.
@ Angelo, I understand you've likely been in situations where you've met in-house designers that are creatively-lacking compared to those in agency environments. For the most part, in-house designers do have a difficult road ahead of them staying inspired and continously challenged, when surrounded by corporate dryness. But in this online era, I've definitely seen a shift in just the last few years. I now firmly believe an in-house design group can find "soul" and competitive creativity. The internet has opened up networking possibilities galore via blogs, Twitter and FB. I know for myself, I find a wealth of in-house design support from In-Howse, in-source.org, and AIGA's "INitiative", information that would have been scarce to an in-house designer only 10 years ago. I still think outsourced agencies will always be excellent at what they do, but what I would like to see is more involvement of the in-house creative group in the selection of outsourced agencies. From my experience, marketers and PR groups mean well, but don't often know what to look/ask for when choosing a group to work with.
At first, it's a great feeling to have so much control of your work, not to mention all the different hats you gain. Let's assume you're working as in-house designer for a corporate company...you will most likely have an influence on every stage of a given project: from concept to production including anything else such as photography, press approvals, copywriting, etc.
This is great experience, and it IS a good thing to do this. However, some people, including me, get to a point and realize that you're doing all this extra work for the same pay. There are people out there who make a living doing some of those extra things you are doing in-house.
Employers love to find employees with several hats...it just makes business sense to do that, it cuts costs on any overhead and reduces the employee count.
Unfortunately, there are plenty of studio/agency/firm jobs out there where you have the freedom to be just as creative, do less work and get paid the same if not more than an in-house.
Also, another problem with in-house design jobs is exactly what you said.."creative wizards that can solve any problem"... Everyone expects or assumes you can solve anything, even things that have nothing to do with your job.
Anyway, just my 2 cents. Back to work I go :)