News
29 October 2012
Parcel Design and Soapbox Design Communications join forces
TORONTO—Parcel Design and Soapbox Design Communications, both in Toronto, are joining forces next month.
As of Nov. 5, Soapbox at 187 King St. E. will be moving into Parcel Design, which owns its building at 536 Eastern Ave. Soapbox's principal Gary Beelik will join Parcel as a partner moving forward.
"We've always been friendly competitors, I've known Gary Beelik for my entire career, we've worked together in different capacities in the past," said Julie Mitchell, founder and partner of Parcel. "It makes sense, our skill sets are complementary. Gary brings really strong creative team leadership skills, and we have great infrastructure. We've got lots of space."
While Parcel brings packaging design and new media services to the table, Soapbox adds more extensive experience working with non-profit clients, added Mitchell.
Parcel had 10 full-time employees and that will grow to 13 following the merger, she said. The Soapbox brand will be retained for pro bono and niche projects. "There's a lot of equity with the Soapbox brand, so we don't want to lose sight of that," said Mitchell.
Erin Brand is also a partner of Parcel, while Pia Nummi is creative director.
As of Nov. 5, Soapbox at 187 King St. E. will be moving into Parcel Design, which owns its building at 536 Eastern Ave. Soapbox's principal Gary Beelik will join Parcel as a partner moving forward.
"We've always been friendly competitors, I've known Gary Beelik for my entire career, we've worked together in different capacities in the past," said Julie Mitchell, founder and partner of Parcel. "It makes sense, our skill sets are complementary. Gary brings really strong creative team leadership skills, and we have great infrastructure. We've got lots of space."
While Parcel brings packaging design and new media services to the table, Soapbox adds more extensive experience working with non-profit clients, added Mitchell.
Parcel had 10 full-time employees and that will grow to 13 following the merger, she said. The Soapbox brand will be retained for pro bono and niche projects. "There's a lot of equity with the Soapbox brand, so we don't want to lose sight of that," said Mitchell.
Erin Brand is also a partner of Parcel, while Pia Nummi is creative director.
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Totally agree, this is the best thing to happen to the Canadian design/ad industry since Ameoba Corp and John St. hooked up. This is a killer combo.
#6 remember: without money, there is no pro bono.
And in an attempt to take these comments out of the gutter they are clearly heading down, I just want to congratulate everyone involved in this merger. There are amazing people in both studios and no doubt we'll be seeing great things from this newly formed team.
i think it's these kinds of events that are going to keep pushing design in Toronto.
"The Soapbox brand will be retained for pro bono and niche projects."