News
13 November 2012
Lotus Award winners for advertising in design in B.C. announced
VANCOUVER—The 23rd Annual Lotus Awards celebrating creative excellence in B.C. was held in Vancouver recently, and there were some big winners including Rethink, taking home nine awards including Best Online Single, Best Outdoor Single Best Report/Brochure Catalogue or Book, and Best in Show.

Tied with Rethink, DDB grabbed Lotus Awards for Best Newspaper Single, Best Newspaper Campaign and Best Magazine Campaign won by Tribal DDB Berlin.

Rethink's winning entry in best report/book
Rethink's winning entry in best report/book

Other winners include Dare who took home the Lotus in seven categories, including Best Newspaper Single and Best Multimedia Campaign, and Spring also with seven awards, including Best Complete Identity Program.

Other awards went to Blast Radius for Best Microsite/Website and the Advertiser of the Year award was presented to Cossette Vancouver.

The Lotus Awards was established in 1989 as an advertising show, but has recently expanded to include design, interactive, social media and a student category.
— Shannon Martini
4. Nancy, Design Edge editor
20 November 2012 at 4:27 PM
Anon. #3: We asked Victoria Wills, chair of the Lotus Committee, your question. Here is her reply:

"Because many agencies participate in work across North America, if the agency was part of the concept, it is acceptable for the agency to enter the Lotus Awards. In addition, if agencies located in another province or country worked on projects that ran in B.C., they are welcome to enter the Lotus Awards. 

The creative team, creative director and account manager who worked on the project [in question] were based in B.C. It was also produced in B.C.

We did review this entry and discussed it with the judges before allowing it to move forward."
3. Anonymous
20 November 2012 at 3:14 PM
So the Lotus awards are about celebrating creative excellence in BC? Then how the hell did DDB Berlin win an award?
2. Nancy, Design Edge editor
14 November 2012 at 4:35 PM
Quite right. Our mistake. We've updated the article with the correct information.
1. Anonymous
14 November 2012 at 2:15 PM
Just a quick remark, Spring Advertising got 7 awards

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