TORONTO—Institute of Communication Agencies' FFWD: Advertising and Marketing Week 2013, the new name of what was formally called Advertising Week, is set to take place Jan. 28 - Feb. 1 at various Toronto venues.

The event includes international keynote speakers, seminars, screenings, the Cassie Awards on Jan. 28 at the Ritz Carlton, panel presentations, Next Generation Day events for students and young executives on Jan. 30, social hubs and the fourth annual Ad Ball on Jan. 31. The packed schedule comprises speakers from Facebook Canada, Yahoo! Canada, Canada Post, Google Canada, Microsoft, LinkedIn and MDC Partners, among others.

Here are some highlights:

Rory Sutherland, creative director and vice chair of Ogilvy One London and Ogilvy & Mather UK will speak at the opening lunch on Jan. 28 in the Arcadian Court venue.

On Jan. 29, Judy John (Leo Burnett), Tyler Brûlé (Winkreative), Karen Howe (One. Advertising), Peter Ignazi (BBDO) and Patrick Scissons (Grey Canada) will discuss innovative social change marketing work happening around the world.

Also on Jan. 29, Toronto Star has sponsored a session on the future of newspaper publishing.

Special screenings of winners from the 2012 AICE (Association of Independent Creative Editors) Awards and the 2012 Cannes winning commercials are planned for Jan. 30 and Feb. 1 respectively at the TIFF Bell Lightbox.

And Ipsos Reid will present its round-up of "The Most Influential Brands in Canada" on Feb. 1.

See the complete FFWD: Advertising and Marketing Week event schedule.

In other news, on Dec. 7, the ICA launched a website, Agencysearch.ca, for those looking to hire an advertising agency. Users can search for information about agencies online.

“This new website offers users a range of services from simply downloading the best practices in how to conduct a search, to having the ICA conduct the search process right up to the point of final selection,” says ICA's Jim Kabrajee in a press release.

Website design and programming were done by Geek Oracle. The promotional video and testimonials on the homepage were put together by Lowe Roche and the SEO/SEM was done by Media Experts.